Naza Quest signs business partnership with Achilles
KUALA LUMPUR, 20 May 2012 – NAZA Quest (Chevrolet Malaysia) Sdn Bhd today announced the establishment of a new business partnership with Indonesian tyre manufacturer PT Multistrada, to supply the world-renown Achilles tyres to new production models of Chevrolet Cruze LT Sport. This announcement was made in conjunction with the Achilles Formula Drift Malaysia 2012, where Chevrolet was the official car sponsor.
With the partnership, the all new Chevrolet Cruze LT Sport comes with Achilles ATR Sport tyres as standard fit starting July this year.
Datuk Wira SM Faisal, Joint Group Executive Chairman of the NAZA Group of Companies stated that the group constantly seeks to work and collaborate with the World’s best brands, which are renowned in their own field like Achilles, ESPN to offer unique and value added product and services to customers while staying true to the NAZA Group’s brand DNA of innovation, excellence and giving consumers the service level they deserve.
NAZA Quest Sdn Bhd Chief Operating Officer, Datuk Maruan Mohd Said said, “We are delighted with this new partnership with PT Multistrada, a company with an amazing history passion, determination and commitment in manufacturing high performance tyres.
“Through this partnership, we will see Achilles tyres in every new models of our Chevloret Cruze LT Sport, which reflects our own hard work and fervour in attaining success.” he added.
Subsequent to the partnership, both companies are also looking at possibilities in fitting Achilles tyres to other Chevrolet models, namely Captiva and the new Colorado as the company are currently working closely with their technical team to do testing on their 4×4 tyres for both of the models.
According to NAZA Quest, the cost of Archilles tyres in each Cruze model is RM1200 and the company aims to sell 100 units of the Cruze LT Sport model with Achilles tyres per month.
The company said the changes of the tyre brand would not affect on the sales price of the Cruze LT Sport because the car is already using 18” tyre. The car price will remain the same as RM108,888 without insurance.
Pak Pieter Tanuri the President Director of PT Multistrada said, “We look forward in growing our relationship through the initiation of this partnership with NAZA Quest, and we believe we can take it to the next level by committing ourselves with NAZA in other Chevrolet models.
NAZA Quest Sdn Bhd have done few tyre performance testing on Achilles tyre and the result shows with a positive feedback.
Achilles tyres are well-suited to all the requirement needed such as noise level, lateral force, comfort, aqua planning and these characteristic are important to ensure the safety and the performance of the vehicle and further enhance the total driving experience of Cruze LT Sport edition.
Achilles ATR Sport tyre incorporates APIs environmentally friendly Eco-Safe technology which reduces rolling resistance, improves fuel mileage and wet grip.
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